Steak ‘n Shake saw a significant increase in sales after implementing a burger-to-Bitcoin strategy, with same-store sales rising dramatically. The company began accepting Bitcoin in May 2025 and reported quarter-on-quarter sales growth of 11% in Q2 2025 and 15% in Q3 2025, outperforming major competitors like McDonald’s and Domino’s.

By January 16, Steak ‘n Shake’s Bitcoin holdings had grown by $10 million, and four days later, the company announced a Bitcoin bonus program for hourly employees. This move was aimed at tapping into the enthusiasm for crypto among Gen Z and Millennial workers. The company also allocated an additional $5 million to its Bitcoin reserve, bringing its total exposure to around $15 million.

Despite its success with BTC payments, Steak ‘n Shake’s Bitcoin treasury stash is currently in the red, with an unrealized loss of 26% on its Bitcoin holdings. The company currently holds 161.6 BTC, worth approximately $10.96 million. Cointelegraph reached out to Steak ‘n Shake for comment but had not received a response at the time of publication.

Read more at Cointelegraph: Steak ‘n Shake says Bitcoin Push Sent Sales “Dramatically” Higher