Virtual production market to reach $5.1 billion by 2027, dominated by Adobe, NVIDIA, and Sony.

From GlobeNewswire:

The virtual production market size is projected to grow from USD 2.6 billion in 2022 to USD 5.1 billion by 2027, with a CAGR of 14.5%. Key players like Adobe Inc., NVIDIA Corporation, and Sony Group are adopting strategic growth initiatives. Virtual production software is expected to dominate the market due to increased demand for VFX and CGI in movies.

Adobe Inc. is a major player in the virtual production market, offering a suite of tools and services for creative professionals across various industries. The production phase in the virtual production market is expected to see the highest CAGR, enabling smoother filming processes. Television series are projected to have the highest CAGR in the forecast period due to the growth of OTT platforms.

NVIDIA Corporation specializes in GPU-accelerated computing, providing virtual production solutions in various industries. Sony Group, through its subsidiary Sony Pictures Entertainment, actively participates in the virtual production market, creating high-quality content through Sony Innovation Studios. Technicolor is a pioneer in media & entertainment services, offering a range of services for virtual production.

HTC Corporation’s VIVE ecosystem offers cutting-edge VR technology for businesses and consumers to create immersive experiences. Overall, the virtual production market is expected to see significant growth with the rise of new technologies and strategic partnerships among key players.



Read more at GlobeNewswire: Virtual Production Companies – Adobe Inc and NVIDIA