From Nasdaq: 2024-04-04 09:21:00

Roku Inc. has teamed up with the NBA to launch the NBA FAST channel and the NBA Zone. Fans can enjoy NBA games, highlights, documentaries, and original series for free with ads, enhancing the streaming experience. The NBA FAST channel offers classic games and other content, with exclusive streaming of over 40 live NBA G League games in the 2024-2025 season. Viewers can access the NBA Zone for a wide range of basketball-related content, and the NBA App integration provides quick access to league news and behind-the-scenes stories, including the option to purchase NBA League Pass for live out-of-market games.

Roku’s recent sports initiatives aim to increase platform revenues by providing users with easy access to live sports content, including Motorsports, March madness, MLB, and the upcoming MLB season. Expansion efforts like the Motorsports Zone cater to different sports interests, boosting streaming hours and platform revenues. The Zacks Consensus Estimate for Roku’s 2024 platform revenues forecasts a 10.35% year-over-year increase to $3.3 billion, with streaming hours expected to grow by 19.8% to 126.98 billion.

Google TV has made significant improvements to its platform, adding free channels and offering a better user experience on the newest Chromecast model. Amazon Fire TV focuses on promoting its services, including new sports content in Fire TV Channels with daily NBA highlights and more college sports coverage. Apple TV’s revamped interface prioritizes Apple TV+ content and simplifies access to original series, movies, and live sports, catering to a seamless viewing experience across devices.

Roku has entered into a partnership with Cross Screen Media, providing customers with better insights into ad spending on Roku. This collaboration enhances Roku’s competitive edge in the streaming platform market. Additionally, the collaboration with the NBA to introduce new channels and exclusive content aims to enhance the overall streaming experience for sports fans.



Read more at Nasdaq: ROKU Collaborates With NBA to Introduce Latest FAST Channel