Denver and its craft breweries embrace nonalcoholic beer, spirits

From CNBC: 2024-04-09 07:00:01

Denver, known for its craft breweries, is seeing a surge in nonalcoholic beer popularity. Nonalcoholic options on menus have increased by over 55%, with forecasts predicting a 25% growth in nonalcoholic beer volumes by 2026. Colorado ranks second in nonalcoholic beverage investment, reflecting a broader consumer trend towards healthier choices.

Grüvi, a Denver-based brewery founded five years ago, caters to health-conscious consumers seeking alcohol-free options. In response to the rising demand for nonalcoholic products, Grüvi offers a wide range of zero-proof beverages. Colorado residents’ preference for healthier lifestyles has led to the brewery’s success in the alcohol-free market.

Denver Beer Co., established 13 years ago, is embracing the nonalcoholic trend by introducing sparkling hop water as an alternative. The brewery aims to cater to a wider audience while staying true to its core identity as a beer company. Interest in nonalcoholic beverages is especially high among outdoor enthusiasts seeking refreshing options during gatherings.



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