From CNBC: 2024-04-12 09:00:01

College athletes like Olivia Dunne and Caitlin Clark are cashing in on their name, image, and likeness (NIL), with valuations over $3 million each. UCLA quarterback Chase Griffin has secured nearly 40 NIL deals, learning valuable financial lessons along the way. Financial literacy tailored to young athletes is essential in this new era.

NIL regulations have enabled college athletes to save for the future and seek professional financial advice, like hiring agents to negotiate deals. Athletes.org provides on-demand support for key decisions, aiming to guide NCAA athletes through this new financial landscape. Retired NFL player Carl Nassib sees higher financial literacy as a positive step for college athletes.



Read more at CNBC: NIL-era college athletes navigate new realm of financial literacy