From TechTarget: 2024-04-15 18:11:23

Adobe is exploring integration of third-party generative AI tools in Premiere Pro, showcasing video generation models for B-roll footage and previewing GenAI workflows like Object Addition & Removal, Generative Extend, and Text to Video. Expansion beyond stock images captures user choices and adds to competitiveness in the GenAI market.

While the move could risk Adobe’s reputation for responsible GenAI tools, experts believe the addition of third-party tools won’t devalue Adobe’s credibility, as the vendor is likely to offer clear distinctions between indemnified tools and third-party options. Enterprise and user trust will come from this clear separation and implementation of AI models.

The addition of new audio workflows for Premiere Pro users in May includes custom audio transitions, AI audio tagging, and a commitment to transparently label content generated with AI models on Adobe’s platforms. Adobe continues to innovate with a new AI assistant for content condensation available at $4.99 per month, catered towards assisting users with understanding and summarizing content.



Read more at TechTarget: Adobe working to offer GenAI tools from OpenAI and others