From Nasdaq: 2024-04-30 15:38:21

Instagram has updated its recommendation algorithm for Reels to prioritize original content over reposts. This change aims to give smaller accounts more visibility on the platform by no longer favoring those with large followings. The new algorithm will replace reposted Reels with the original clip in recommendations.

To help smaller accounts reach new audiences, Instagram will penalize aggregator accounts that consistently repost content. Accounts that share unoriginal content 10 or more times in 30 days will no longer be recommended. These changes will be rolled out gradually over the next few months to create a fairer playing field for all creators.



Read more at Nasdaq: Instagram Updates Its Reels Algorithm To Prioritize ‘original Content’