From Nasdaq: 2024-05-03 12:04:00

Elliott Parker, CEO of High Alpha Innovation, discusses the importance of being contrarian in business and the challenges big companies face in creating innovative changes. He emphasizes the need for large corporations to engage with start-ups to foster genuine innovation and avoid sterility that can lead to inefficiency. Parker praises Microsoft for their successful start-up engagement and experimentation strategies that maximize returns and minimize risk in an ever-changing business landscape.



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