From CNBC: 2024-05-04 07:00:01

been in place for so long that truly understand the brand and work very well together,” Southern said. “We’re just off to the races.”The Lego and Star Wars partnership is not only a success story for both companies, but it has also brought joy to millions of fans worldwide. The creative collaboration has allowed for endless opportunities for families to connect, play, and build together for over two decades. As they continue to expand their product lines and digital offerings, the force of Lego Star Wars shows no signs of slowing down.



Read more at CNBC: Star Wars was the first Lego license — 25 years later, it’s stronger than ever