From Business Insider: 2024-05-05 11:08:00

OpenAI’s Sora, a text-to-video model, wowed early testers with its impressive video quality. Despite the buzz, users acknowledge the need for human oversight. Hollywood veteran Tyler Perry even paused an $800 million studio expansion due to AI concerns.

Advertising consultant Charlotte Bunyan tested Sora’s capabilities, praising its potential for virtual experiences. However, she emphasized the importance of a human touch in content creation.

Indie artist Washed Out’s longest music video, made with Sora, embraced its inconsistencies to enhance its dream-like qualities. Director Paul Trillio highlighted Sora’s unique AI elements in creating a surreal video experience.

Sora was compared to competitors Runway and Pika by the Financial Times. Despite Sora rendering prompts more faithfully, all three tools aim to streamline creative communication, with a potential need for human editing. Sora’s speed and tangibility make it a valuable asset, but human intervention remains necessary.

OpenAI’s Sora has yet to be publicly released but is already improving the workflow for creative professionals. Users find that Sora helps in visualizing ideas, communicating clearly, and reducing production costs. While some see it as a threat, others are embracing the creative opportunities it presents.



Read more at Business Insider: Human Creators Are Actually Pretty Excited About OpenAI’s Sora