From Nasdaq: 2024-05-14 11:55:00

Roku Inc. has secured exclusive multi-year rights to broadcast MLB’s Sunday Leadoff live games on The Roku Channel. The new MLB Zone on Roku will offer fans live games, recaps, highlights, and more. MLB’s Sunday Leadoff will be streamed every Sunday from May 19 to Sep 15, 2024.

Roku’s recent partnerships with Summer Olympic Games, The Trade Desk, and iSpot, as well as new features like Advertiser Showrooms and Immersive Home Screens, aim to boost platform revenues. The Zacks Consensus Estimate for ROKU’s 2024 platform revenues is $3.3 billion, showing a 10.35% YoY increase.

Roku is preparing for the Paris 2024 Olympics, enhancing advertising capabilities through partnerships with The Trade Desk and iSpot. The company’s immersive home screen experiences aim to provide innovative ways for advertisers to connect with audiences effectively. Despite tough competition, Roku aims to stand out in the streaming space.



Read more at Nasdaq: ROKU Secures Exclusive Rights to Broadcast MLB’s Sunday Leadoff