Franchisees advocate for $5 value meal, ask for financial help from McDonald's.

From CNBC: 2024-05-21 17:34:30

McDonald’s franchisees advocate for affordability as the company plans a $5 value meal promotion starting June 25. Franchisees ask for financial contribution from McDonald’s to make the discount sustainable. The promotion includes a McChicken or McDouble, nuggets, fries, and a drink. Coca-Cola adds marketing funds to sweeten the deal.

Lower-income consumers are pulling back as inflation rises, prompting brands to offer greater value. McDonald’s U.S. franchisee cash flows have increased nearly 50% on average since 2018. Advocacy group suggests innovative menu items to boost affordability. McDonald’s CEO emphasizes consumers’ need for affordability.



Read more at CNBC: McDonald’s franchisee group cheers $5 value meal, pushes for more