J.P. Morgan Private Bank releases 25th annual summer reading list for wealthy clients

From CNBC: 2024-05-26 09:00:01

J.P. Morgan Private Bank releases its 25th annual summer reading list for wealthy clients, featuring books on effective communication, artificial intelligence, whiskey, and more. Authors love being on the list since J.P. Morgan buys thousands of books to hand out and clients refer them to others, fostering engagement and connection. The list includes a special “Anniversary Spotlight” on Water.org’s “The Worth of Water.” This year’s list includes books on topics like effective communication, AI, whiskey, and Formula One racing. Authored by Charles Duhigg, Jonathan Haidt, Salman Khan, Fawn Weaver, and more, these books are carefully curated to match the tastes and preoccupations of J.P. Morgan’s wealthy clients by surveying their advisors and employees globally. J.P. Morgan clients receive elegantly packaged books and personal recommendations from their client advisor. The list helps advisors connect with clients during the slow summer months and fosters engagement through special author events and dinners.



Read more at CNBC: The summer reading list for the rich, by J.P. Morgan Private Bank