Alibaba's AliExpress partners with Beckham to increase global sales, revenue up 45%.

From Investing.com: 2024-05-27 03:40:49

AliExpress, owned by Alibaba, signs David Beckham as brand ambassador to boost global sales. Revenue surges 45% year on year. AliExpress sponsors UEFA Euro 2024 with millions in discounts. Beckham ad campaign to run during tournament. Rival Temu sees app downloads jump 34% after Super Bowl commercial success.

Alibaba aiming to serve 2 billion global consumers by 2036, playing catch-up with Temu in overseas markets. Temu estimates $18 billion revenue in 2023. Alibaba focuses on faster delivery to 11 markets. Cainiao buyback strengthens AliExpress’ logistical advantages. Competitive landscape pushing for AliExpress differentiation to win market share.



Read more at Investing.com: Alibaba’s AliExpress recruits Beckham to ‘score more’ global sales By Reuters