Meta's Facebook sees significant increase in young adult users, focusing on evolving to meet their needs.

From Investing.com: 2024-05-31 19:36:21

Meta’s Facebook sees a surge in young adult users, with over 40 million aged 18-29 checking the app daily in the U.S. and Canada. The company’s efforts to capture the attention of young adults reflect five quarters of healthy app growth. Facebook marked its 20th anniversary this year, pushing for relevance among the next generation.

Meta’s head of Facebook emphasizes the need for the platform to evolve to cater to young users. The focus on sections like Marketplace, Groups, and Dating drives engagement among young adults. Despite a decline in teen users, Facebook remains popular among U.S. adults, with roughly 68% of adults using the platform consistently since 2016.



Read more at Investing.com: Meta’s Facebook says it is attracting most young adults in 3 years By Reuters