From Nasdaq: 2024-06-07 11:13:00

Adobe is seeing growth in its generative AI capabilities, particularly with its Firefly models. The company’s latest move, making Adobe Experience Platform AI Assistant generally available, enhances user experiences. This AI Assistant can help answer questions, automate tasks, and generate marketing assets like emails and web pages. Adobe’s focus on generative AI solutions is expected to boost its Digital Experience segment and overall financial performance.

As the generative AI market is expected to grow, Adobe is well-positioned to capitalize on this trend with its Firefly-powered solutions. The company continues to advance its creative generative AI model family with recent releases like Firefly Image 2 Model and Generative Remove in Adobe Lightroom. The launch of Adobe Express for Enterprise and Photoshop’s web version featuring Firefly-powered AI tools also highlights Adobe’s commitment to enhancing creative capabilities.

However, Adobe faces tough competition in the generative AI market from tech giants like Amazon, Alphabet, and Meta Platforms. These companies are experiencing success with their own generative AI models like Amazon Bedrock, Google’s Gemini, and Meta’s generative AI features. While Adobe is making strides in the generative AI space, it will need to stay competitive to maintain its position in the market and drive future growth.



Read more at Nasdaq: Adobe (ADBE) Boosts Generative AI Offerings With AI Assistant