United Airlines launches personalized ad platform Kinective Media, partnering with brands to boost revenue

From CNBC: 2024-06-07 13:22:25

Passengers on a United Airlines Boeing 737 Max-8 jet can now view personalized ads on seat-back screens and in the airline’s app, thanks to a new media platform called Kinective Media. Brands like Norwegian Cruise Line and Macy’s are already on board. United is aiming to boost revenue and enhance customer engagement.

United Airlines is leveraging customer data to display personalized ads through its new Kinective Media platform, collaborating with brands like Macy’s, IHG Hotels & Resorts, and JPMorgan Chase. This move is part of a strategy to generate new revenue streams and maximize the benefits of their loyalty programs, following a trend set by other airlines like Delta Air Lines.

United Airlines launches personalized ad platform Kinective Media, partnering with brands like Macy’s and JPMorgan Chase to provide targeted ads to passengers on seat-back screens and the airline’s app. This innovative approach aims to boost revenue and enhance customer engagement, with brands getting access to engaged customers throughout the marketing funnel.



Read more at CNBC: United Airlines launches personalized ads on seat-back screens