Jake Paul launching affordable men's personal care line "W" at Walmart

From CNBC: 2024-06-12 09:38:32

Jake Paul is launching a personal care brand, “W,” targeted at men. The line includes body wash, spray, and deodorant. Products retail for under $10 at Walmart and Amazon. Men’s grooming is a growing market, valued at $28 billion globally in 2018. Paul believes there’s a big market for men’s personal care products.

Paul is entering the skin care market after his brother’s success with Prime energy drink. He aims to fill a gap in the market with affordable, quality products for young men. Social media influence is key, with Gen Z men turning to platforms like TikTok for product information. Paul hopes his upcoming fight with Mike Tyson will boost brand awareness.



Read more at CNBC: Jake Paul launching men’s skin care line at Walmart