Business Insider’s owner signed a huge OpenAI deal. ChatGPT still won’t credit the site’s biggest scoops
From Nieman Foundation for Journalism at Harvard University: 2024-06-13 15:56:00
The Insider Union is demanding transparency on Business Insider’s licensing deal with OpenAI, seeking details on the agreement with Axel Springer and ChatGPT’s referral traffic promises. ChatGPT’s responses to user queries have failed to link to Insider’s original investigative reporting, raising concerns about reduced visibility for their work. Despite promises of proper attribution and linking, ChatGPT has generated incorrect article links leading to non-existent pages on Business Insider’s website. OpenAI has stated that the citation features promised in licensing deals are still in development and not currently live.
The union is requesting access to the OpenAI contract, citing NLRB regulations that could lead to potential unfair labor practice charges if Business Insider fails to comply. This demand for transparency follows a trend of major news publishers striking licensing deals with OpenAI, raising concerns about attribution and the impact on union members. Business Insider’s hardline analytics approach to measuring reporter performance is at odds with the lack of visibility into ChatGPT’s use of their work, creating complication for the union in gauging their impact and performance goals.
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