From Investing.com: 2024-06-20 12:00:38

Aptos Labs and NBCUniversal have entered a multi-year agreement to revolutionize fan experiences using blockchain technology and Web3. The partnership aims to deepen fan relationships by integrating blockchain technology with NBCUniversal properties. Aptos Labs, known for its internet-grade blockchain solutions, will work with NBCUniversal to deliver unique entertainment experiences to fans worldwide.

Universal Pictures’ Vice President of Technology Partnerships, Greg Reed, highlighted the evolving media landscape driven by fan experiences. The partnership with Aptos Labs will enhance fan relationships, creating more immersive media and entertainment experiences. This collaboration builds on NBCUniversal’s previous initiatives using Web3 and blockchain technologies to engage fans through interactive digital experiences.

Aptos Labs, co-founded by Mo Shaikh and Avery Ching, is focused on enhancing network tooling and usability to democratize decentralization. With over $400M in funding from top investors like a16z and Binance Labs, Aptos Labs aims to bring decentralized benefits to a wider audience. The Aptos Network, a Layer 1 blockchain, features innovative technology and programming language to enhance performance and user security.

For more information on Aptos Labs and their partnership with NBCUniversal, visit aptoslabs.com.Explore the potential of the Aptos blockchain and Move programming language at aptosfoundation.org.Contact Comms Advisor Brian Principato at [email protected] for media inquiries. This article was originally published on Chainwire.

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