TIME and OpenAI partner to exchange content for product enhancement, aiming to expand global access.

From Marketing Interactive: 2024-06-27 23:12:08

TIME and OpenAI have partnered to bring TIME’s journalism to OpenAI’s products, including ChatGPT. OpenAI will access TIME’s archives to enhance its products and provide proper attribution to original sources. TIME will use OpenAI’s technology to develop new products and improve the delivery of journalism. This partnership aims to expand global access to trusted information.

A study by Reuters Institute shows audience discomfort with AI in news, especially generative AI for journalism production. However, audiences are more accepting of AI for behind-the-scenes assistance like automating transcriptions. OpenAI has also partnered with The Atlantic, Vox Media, and News Corp to display content in response to user inquiries.

News Corp and OpenAI have agreed to display content from News Corp publications like The Wall Street Journal and MarketWatch in response to user questions. This partnership allows OpenAI access to current and archived content from major news sources. OpenAI aims to provide accurate and reliable information to users through partnerships with reputable news outlets.



Read more at Marketing Interactive: OpenAI and TIME partner for multi-year content deal