From CNBC: 2024-06-28 07:06:54

Apple’s mixed-reality headset debuts in China at 18% higher retail price than in U.S. Starting at 29,999 yuan ($4,128) compared to $3,500 in U.S. Customers express desire for lower prices on Vision Pro. Many opt for second-hand options for discounts. Social media debates on worth of China version. Apple maintains silence on the matter.

Greater China contributes 18% of Apple’s revenue in recent months. Competition from Huawei and other domestic brands pose challenges. Customers like Chen pre-order Vision Pro, attend training sessions. Popular apps from Tencent, Alibaba, and JD.com launch versions for Vision Pro. Demand for the device looks promising in China.

Read more: Apple’s Vision Pro starts deliveries at a higher price in China than in the U.S.