Starbucks implementing changes to streamline orders, reduce wait times, boost efficiency

From CNBC: 2024-07-01 11:17:38

Starbucks cafes in the U.S. are implementing changes to streamline orders and reduce wait times ahead of a surge in mobile app orders. The “Siren Craft System” aims to make baristas’ jobs easier and speed up service. Starbucks reported a disappointing second quarter and is looking to boost efficiency to attract more customers.

The Siren Craft System was developed with worker input and aims to optimize beverage production and customer service. New roles such as a “play caller” will help address bottlenecks in cafes, and changes in the order of drink production will improve efficiency. The process will also empower baristas to control order sequencing through a digital manager.

Starbucks has made adjustments to enhance its mobile app, extending ordering to non-rewards members to increase traffic. The company has introduced value offerings and food combinations to attract customers during a period of financial caution. The changes aim to address issues causing slow service and declining foot traffic, which have impacted sales.

Baristas are undergoing training for the Siren Craft System, which includes new equipment like custom ice dispensers and milk systems to expedite drink preparation. Starbucks hopes the updates will lead to significant improvements in wait times and customer satisfaction, with the focus on enhancing efficiency and adapting to unpredictable store conditions.



Read more at CNBC: Inside Starbucks plans to improve stores