Private equity interest grows in NWSL as team valuations increase, potentially leading to future growth.

From CNBC: 2024-07-04 12:00:01

Women’s soccer is seeing private equity investors take control, a trend not yet seen in other major U.S. sports leagues. Sixth Street’s $54 million investment in the San Francisco team set a record, followed by Carlyle’s $58 million purchase of Seattle’s Reign FC. Attendance in NWSL games has risen over 40%.

As the value of women’s sports continues to rise, private equity firms are eager to invest in the NWSL. The recent $240 million media deal signed by the league hints at further growth potential. Disney CEO Bob Iger and his wife are reportedly close to acquiring Angel City FC for $250 million, setting new valuation records.

Private equity interest in women’s soccer is expected to persist as valuations rise, but league officials are cautious about the shift from individual to institutional ownership. The NWSL’s experience is being closely watched by other leagues considering similar investments. The NFL is also debating increasing private equity ownership from the current 30%.



Read more at CNBC: NWSL draws private-equity interest as team valuations soar