Consumers criticize Walmart and Chipotle for rising prices and shrinkflation practices

From CNBC: 2024-07-08 11:56:37

Walmart’s introduction of digital shelf labels to more stores was met with criticism on TikTok over concerns of dynamic pricing. Despite reassurances from a spokesperson, consumers remain wary of rising prices and reduced buying power. Grocery inflation may be low, but Americans are still frustrated by shrinkflation and the feeling of paying more for less.

Social media backlash has targeted companies like Chipotle and Walmart over perceived shrinkflation practices, even leading to TikTok videos showcasing smaller portions. Meanwhile, concerns over dynamic pricing led to pushback against Wendy’s plan to test demand-based pricing in the future. The overall sentiment among consumers is wariness of rising prices and decreasing product sizes.

Inflation remains a top concern for many Americans, with 62% seeing it as a major problem in the country. Despite claims of low grocery inflation, consumer frustration persists over shrinkflation and rising prices for everyday items. Companies are grappling with the challenge of convincing customers they offer value amid economic uncertainties and consumer skepticism.



Read more at CNBC: Walmart, Chipotle criticized over prices