Meta and Vodafone partner to optimize video delivery on mobile networks, reducing data traffic

From Investing.com: 2024-07-09 02:36:10

Meta, the owner of Instagram, partners with Vodafone to optimize short-form video delivery on European mobile networks, addressing the surge in data usage driven by platforms like TikTok and YouTube. Global mobile traffic grew 25% in the first quarter of 2024, with video accounting for 73% of all traffic by the end of 2023.

Telecom operators like Vodafone struggle with network upgrades costs while tech giants benefit for free. Despite the EU push to make Big Tech contribute to 5G investment, the debate remains unresolved. Vodafone sees partnering with Meta as a pragmatic solution to share the load efficiently.

Vodafone and Meta’s collaboration resulted in a double-digit reduction in data traffic on British networks, freeing up capacity in crowded locations. Meta’s commitment to optimizing video delivery with partners like Vodafone shows a dedication to improving network efficiency and collaboration within the digital ecosystem.

Meta’s network engineering VP emphasizes their commitment to working with innovative partners like Vodafone, Telefonica, and others to push the boundaries of video optimization. Telefonica also collaborates with Meta to streamline video traffic delivery on its networks, joining efforts to enhance network performance and capacity.



Read more at Investing.com: Meta and Vodafone optimise video to boost network efficiency By Reuters