GeneType to Enter Canadian and New Zealand Markets

From GlobeNewswire: 2024-07-09 08:00:00

Genetic Technologies Limited has expanded the distribution of geneType genetic risk assessment tests to Canada and New Zealand. This move follows a successful entry into the US market, resulting in a four-fold increase in international presence. The company attributes this growth to its digital strategy and influencer campaign with Creators Entertainment Group, driving a 500% surge in sales. CEO Simon Morriss anticipates further growth with the launch of geneType’s comprehensive suite of tests evaluating genetic and traditional risks for various diseases. These non-invasive tests, led by the company’s extensive research, aim to empower individuals to proactively manage their health.



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