Rolex prices are falling due to increased supplies, especially for secondhand market.
From Yahoo Finance: 2024-07-20 11:19:19
Investors in Swiss watch brands can expect price declines in the secondhand market to continue. Rolex watches, known for supply shortages, saw prices fall by 2.1% sequentially and 1.2% year over year in Q2 2023. Morgan Stanley reported the ninth straight quarterly decline in the WatchCharts Overall Market Index. Only five brands saw price increases year over year, while Rolex felt the heat with a 7.2% decline. Rolex flippers are facing challenges, leading to increased supplies at authorized dealers and decreased speculation. Improved wait times for Rolex sports watches signal decreasing speculation. Availability at the primary market may be increasing.
Read more at Yahoo Finance: Rolex prices are falling and supplies are rising