From Investing.com: 2024-07-27 18:40:28

The Paris Olympics opening ceremony attracted 28.6 million U.S. viewers, making it the most-watched start to a summer Games since London in 2012. The event featured athlete delegations floating down the Seine and marked singer Celine Dion’s return to the stage after years. NBCUniversal’s $7.65 billion Olympics media-rights deal is the largest globally.

NBCUniversal’s coverage of the Paris Olympics, including Beyoncé’s introduction of Team USA, aims to draw viewers back to the event. The broadcaster plans to incorporate AI technology, such as recreating the voice of sports commentator Al Michaels. This comes after the Tokyo and Beijing 2022 Olympics faced challenges with time zones and the pandemic, resulting in lower viewership numbers.



Read more at Investing.com: Paris Olympics opening ceremony draws 28.6 million US viewers, most since 2012 By Reuters