Will Higher Ad Revenues Aid Meta Platforms’ (META) Q2 Earnings?

From Nasdaq: 2024-07-30 14:05:00

Meta Platforms is set to report its second-quarter 2024 results on Jul 31, with an expected increase in advertising revenues. The Zacks Consensus Estimate for advertising revenues is $37.51 billion, a 19.1% year-over-year growth. Meta’s competitor Alphabet also saw strong ad growth in its recent second-quarter results.

Meta Platforms has been focusing on improving ad ranking and measurement using AI, which has been driving the return on investment for advertisers. Estimates project growth in advertising revenues for Asia-Pacific, Europe, the US, Canada, and the Rest of the World. Meta Platforms’ commitment to user safety and well-being is expected to drive user growth.

Expectations for Meta Platforms’ second-quarter earnings include $4.69 per share, a 45.2% year-over-year growth. Total revenues for the quarter are estimated to be between $36.5 billion and $39 billion, with the consensus estimate at $38.27 billion. Investors are also looking forward to earnings reports from DigitalOcean and Magnite in the same industry.

Investors are eager for Meta Platforms’ upcoming earnings and those of other industry leaders like DigitalOcean and Magnite. With a focus on user safety, leveraging AI, and strong advertising revenue growth, Meta Platforms remains a key player in the industry. Stay informed about earnings announcements through the Zacks Earnings Calendar.



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