Positive. Life Time's investment in pickleball and partnerships signify growth potential and dedication to sport.

From CNBC: 2024-08-09 09:00:08

Fitness and lifestyle company Life Time has developed “the ultimate pickleball,” addressing inconsistency in bounce and durability. Founder Bahram Akradi is confident in the sport’s growth potential, with pickleball contributing 6-7% of membership dues. The company plans to sell the ball at its clubs and online, aiming to provide consistent playing venues and experiences.

Life Time’s investment in pickleball totals between $50-100 million, showcasing dedication to the sport’s growth. The company hosts professional tournaments and hopes to replace Vulcan as the official ball for Major League Pickleball and the Professional Pickleball Association. Life Time also partnered with Lululemon for apparel and enlisted tennis legend Andre Agassi and top pickleball player Ben Johns for further development.



Read more at CNBC: Life Time creates its own pickleball as the sport booms