'Deadpool & Wolverine' surpasses $1 billion at global box office, marking a significant win for Disney.

From CNBC: 2024-08-11 11:28:36

Ryan Reynolds and Hugh Jackman star in Marvel’s “Deadpool & Wolverine.” Over the weekend, Disney and Marvel’s film became the second R-rated movie to surpass $1 billion at the global box office, rapidly approaching the highest-grossing R-rated film title currently held by Warner Bros.’ “Joker.”

Disney’s “Deadpool & Wolverine” has already tallied $1.029 billion, vying for the top spot against Warner Bros.’ “Joker,” which garnered $1.078 billion. The film’s success is attributed to a strategic marketing campaign, Ryan Reynolds’ promotion, critical acclaim, and strong fan reception, marking a significant win for Disney post-pandemic.

“Deadpool & Wolverine” is the first R-rated Marvel Cinematic Universe movie, surpassing box office records as the highest opening and debut of an R-rated film ever. The success reflects Disney’s market dominance this year, with another Disney film, “Inside Out 2,” surpassing $1.5 billion and “Moana 2” expected to reach a billion-dollar milestone.

Amidst recent box office underperformance, Disney banks on existing franchises, unveiling plans for major sequels like “Toy Story 5,” “Frozen III,” and “Zootopia 2,” alongside new Marvel titles and Star Wars films to reignite audience interest and boost sales, assisting the company to regain its market position after a slump in performance.



Read more at CNBC: ‘Deadpool & Wolverine’ tops $1 billion at the global box office