From Morningstar: 2024-08-21 09:52:00

Morningstar has increased its Fair Value Estimate for Alphabet (GOOGL) to $209 from $182 due to higher growth expectations for its cloud computing arm. The conglomerate, with businesses from advertising to self-driving cars, generates billions in annual free cash flow. While antitrust concerns exist, Alphabet remains strong in search, AI, video, and cloud computing.

Alphabet focuses on enhancing its advertising business, particularly in Google Search. Investments in AI aim to improve search quality and advertising targeting. Despite antitrust worries, Google is expected to maintain its leadership in search and text-based advertising long-term. Morningstar metrics include a 4-star rating, $209 Fair Value Estimate, wide Economic Moat, and medium Uncertainty Rating.



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