From CNBC: 2024-08-21 09:00:01

Gym users are shifting focus towards building muscle, making it the top fitness goal for 2024 over weight loss and general movement, according to a survey by Life Time. Both Peloton and Planet Fitness are expanding strength training offerings to meet demands, especially among Gen Z members. Planet Fitness credits strength workouts for beating revenue expectations in Q2. Peloton launches app for strength training, shifts focus amid concerns of slow demand. Peloton Strength+ to offer custom, instructor-led programming for strength workouts at the gym. Fitness app Ladder sees growth with mobile-first approach to strength training, catering to female users and gymgoers.



Read more at CNBC: As strength training grows, Peloton and Planet Fitness shift focus