STEPN GO and G-SHOCK collaborate on limited edition NFT Sneakers, merging fitness and technology in Web3.

From Investing.com

August 22, 2024 03:30:37 AM:

STEPN GO and CASIO COMPUTER CO., LTD. are collaborating to launch a limited edition collection of co-branded STEPN GO NFT Sneakers. The exclusive NFTs will be available through a Raffle Mint event on the gamified NFT marketplace “MOOAR” from August 26 to August 29. This partnership aims to merge physical fitness with cutting-edge technology in the Web3 space.

The “VIRTUAL G-SHOCK” project, initiated in September 2023, is expanding Casio’s user base by introducing unique G-SHOCK experiences in virtual spaces like NFTs and the Metaverse. STEPN GO, known for enhancing fitness through its Web3 app, rewards users for daily exercise and interactions through purchasing, lending, and borrowing NFT Sneakers. The collaboration between the two companies aims to promote physical activity while integrating virtual rewards.

The limited edition NFT Sneakers feature designs inspired by the G-SQUAD sports line of G-SHOCK, suitable for sports and virtual environments. Users of the “STEPN GO” app can earn cryptocurrency based on the distance they run or walk, creating a seamless integration of physical activity with virtual rewards. This collaboration aims to expose a broader audience to Web3 lifestyle through innovative partnerships and products.

The collaboration between STEPN GO and CASIO COMPUTER CO., LTD. marks the first partnership for STEPN GO and lays the groundwork for mass onboarding of Web3 through innovative social features. The partnership introduces the ‘Haus System,’ allowing users to share their Sneaker NFTs with newcomers, along with the ‘Interactive Map’ feature for connecting with other players within the app. This collaboration aims to bring together real-life exercise and cutting-edge technology.

Read more at Investing.com: G-SHOCK and STEPN GO Announce Limited Edition Co-Branded Genesis NFT Sneakers By Chainwire