Don’t Book Acts in Anger: The Oasis Reunion, Ticket…

From Morningstar: 2024-08-28 07:34:00

The Oasis reunion after a 15-year hiatus presents the dilemma of the high cost of tickets and household excitement. Taylor Swift’s concerts contributed £1 billion to the UK economy. The upcoming Oasis tour is expected to generate a similar fervor among fans, with the potential for a significant economic impact.

Oasis tickets are predicted to cost between £100 and £150, in line with Noel Gallagher’s recent gigs. While fans may find the price reasonable compared to other global acts, the demand for tickets may still be high. The nostalgia factor and scarcity contribute to the high price tag of concert tickets.

Investors can draw lessons from how ticketing sites use nudge economics to create hype and drive sales. The similarity between the frenzy around concert tickets and market mania raises questions about consumer behavior and financial decision-making. Perceived scarcity plays a role in driving prices in different industries, including the entertainment and investment sectors.

The sunk-cost fallacy is evident in the continued investment in Oasis-related products and events. Despite the financial and emotional investment in the band, the allure of the upcoming tour may outweigh concerns about cost. The dilemma of whether to continue supporting the band or cut losses reflects the emotional attachment to musical experiences.



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