From CNBC: 2024-09-05 11:36:15

In 1989, Jerry Jones purchased the Dallas Cowboys for $150 million when the team was losing $1 million a month. Now, 35 years later, the Cowboys are worth a staggering $11 billion, the most profitable NFL team. Jones made bold moves, including firing coach Tom Landry, leading to decades of success both on and off the field.

The Cowboys generated $1.2 billion in revenue in 2023, surpassing other teams by nearly $400 million. Jerry Jones innovated quickly, keeping stadium sponsorship money. Sponsorship deals have brought in huge revenue boosts, expected to reach $250 million. With AT&T Stadium owned by Arlington but operated by Jones, it remains a bustling venue for various events.



Read more at CNBC: NFL’s most valuable team at $11 billion