From CNBC: 2024-09-06 18:21:39

Beyond Meat is pivoting to launch a whole-muscle steak alternative to attract health-conscious consumers, departing from its fast-food chain partnerships. Recent strategies include cutting costs, marketing health benefits, and blaming misinformation from the meat industry for industry struggles. Despite declining sales and stock value, Beyond plans to reformulate Beyond Burger and Beyond Chicken products in grocery stores. Investors’ concerns about the industry’s health have led to Beyond’s market cap plummeting. Other plant-based companies like Kellogg and Impossible Foods are also facing challenges.



Read more at CNBC: Beyond Meat to launch new steak alternative as it focuses on health