From CNBC: 2024-09-07 07:00:01

Automakers like Toyota are returning to advertising during the NFL season, with the company debuting a new campaign called “Roll Deep.” Advertisers are looking to capitalize on the large viewership of NFL games to promote new vehicles due to a rebound in the automotive industry’s advertising budget. The NFL continues to dominate TV viewership, making it a crucial platform for automakers to reach a wide and engaged audience. This season is expected to see an increase in ad spend from automakers looking to connect with viewers during live sports events. Toyota, as the Official Automotive Partner of the NFL, is set to feature in various formats throughout the season to engage football fans. Brand like Hyundai will also maintain a strong presence during NFL broadcasts, recognizing the value of reaching consumers during live sporting events. The auto industry is leveraging the NFL’s popularity to showcase new products, with ad spend expected to increase in the coming months.



Read more at CNBC: Automakers up NFL advertising after pullback