From Morningstar: 2024-09-10 05:32:00

ETFs continue to grow in popularity due to low cost and diversification benefits. Concerns arise over marketing strategies and liquidity leading to frequent trading. Designing the perfect ETF involves focusing on long-term goals, minimizing taxes, holding strong companies with a sustainable competitive edge, being valuation-focused, transparent and globally diverse. Morningstar aims to help investors achieve financial success.



Read more at Morningstar: What Would The Perfect ETF Look Like?