From Morningstar: 2024-09-10 06:34:00

Apple’s fair value remains at $185 after impressive fall product event, aligning with long-term expectations. iPhone at center of ecosystem, driving wide economic moat. New iPhone 16 lineup featuring generative AI features set to drive strong growth in fiscal 2025, but stock may be overvalued. iPhone 16 models release on September 20 with generative AI features, starting at same prices as 2023 lineup. Apple focused on increasing installed base and services revenue growth with innovations in AI, chip performance, durability, and more.

Maintaining pricing on iPhones positive for customers, shows Apple’s focus on retaining and expanding its customer base. Services revenue growth driving profitability as Apple integrates media streaming, advertising, and subscriptions into ecosystem. Evolutions in Watch Series 10, AirPods lineup drive a return to growth for wearables revenue in fiscal 2025.



Read more at Morningstar: Apple iPhone 16 Event Inspires Confidence