MLB is charting a new course, aiming for a more national strategy
From CNBC: 2024-09-10 19:58:44
Aaron Judge of the New York Yankees showcased his talent against the Texas Rangers on September 3, 2024. MLB Commissioner Rob Manfred discussed the league’s focus on player talents and national growth at a recent event with former MLB stars CC Sabathia and Albert Pujols. The MLB aims to expand its reach on a national scale by taking games to a larger audience to attract viewers.
Diamond Sports’ bankruptcy restructuring has impacted MLB, leading some teams to produce and air games on their own. The panelists emphasized the importance of marketing star starting pitchers, highlighting the need to create more star power in that position. MLB has been making changes to keep pitchers in games longer, including a rumored minimum inning requirement for starting pitchers.
MLB has implemented rule changes including limits on pickoffs and larger bases, resulting in a surge in stolen bases. The panelists stressed the importance of diversifying MLB’s audience, recognizing statistics from the Negro Leagues and planning initiatives in underserved communities to attract a wider demographic of players and fans.
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