From CNBC: 2024-09-14 10:42:52

DirecTV and Disney have reached a deal, ending a two-week blackout and ensuring customers can watch college football and the Emmy Awards on ABC, ESPN, and other Disney-owned networks. The agreement allows DirecTV to offer genre-specific bundles, including Disney+, Hulu, and ESPN+, while also providing access to Disney’s upcoming ESPN flagship streaming service.

The blackout highlighted the importance of live sports to both media companies and pay-TV providers. DirecTV lost customers during the dispute and offered a $30 credit to affected customers. Small business owners, like bars and restaurants, also suffered as they rely on DirecTV for NFL’s Sunday Ticket package and ESPN content.

The dispute also impacted presidential debate viewership as DirecTV refused Disney’s request to provide ABC temporarily for the night of the debate. Antitrust in media has been a concern, with a judge temporarily blocking the streaming venture Venu, involving Warner Bros. Discovery, Fox Corp, and Disney, amid antitrust concerns. DirecTV filed a complaint with the FCC against Disney.

The pay-TV industry has been evolving as customers shift towards streaming services. DirecTV is adapting with an ad campaign focusing on their streaming options. Disney’s ESPN remains vital to the traditional bundle structure, with live sports being a key factor in keeping customers engaged with pay-TV.



Read more at CNBC: DirecTV, Disney reach deal to end blackout in time for college football