.September 16, 2024

6:28:36 AM

India’s antitrust regulator, the CCI, has raised concerns about Amazon and Flipkart’s business practices, including preferential treatment to select sellers and deep discounts that may harm competition. Exclusive deals with brands have also been flagged as anti-competitive. The CCI’s findings could result in fines and changes to how these e-commerce giants operate, aiming to create a fairer marketplace for all businesses. As Amazon and Flipkart face regulatory scrutiny, adapting their strategies to comply with competition laws will be crucial for their future success in India’s e-commerce sector.