.September 16, 2024 at 2:13 PM

Evercore ISI analysts reaffirmed their Outperform rating on Estee Lauder (NYSE:EL) with a $130 price target, citing positive trends in online sales in China. Sales have grown in the low double digits, driven by skincare market share gains through La Mer and Re-Nutriv lines. Despite caution due to seasonal factors like smaller sales months following weak promotions and duty-free sales, analysts believe the rise in online sales helps offset risks of prolonged destocking. Estee Lauder’s ability to regain market share without discounts showcases brand strength and skincare technology appeal to Chinese consumers, boosting optimism for competitiveness in the region.