From CNBC: 2024-09-23 15:26:42

Beyoncé teased a possible collaboration with Levi Strauss on Instagram, sparking a 1% increase in the brand’s shares. The post hinted at a new project, potentially related to Beyoncé’s country album featuring a song called “LEVII’S JEANS.” Denim brands like American Eagle and Abercrombie & Fitch are seeing a resurgence in sales thanks to the denim trend. Despite missing earnings expectations, Levi’s CEO remains optimistic about the future of denim, especially non-pants items like skirts. Levi’s has not commented on the collaboration speculation.



Read more at CNBC: Levi’s teases Beyoncé collaboration as denim trend takes hold