Starbucks innovation farms will help climate-proof its coffee
From CNBC: 2024-10-03 06:00:01
Starbucks has invested in two new coffee farms in Costa Rica and Guatemala to protect its coffee supply from climate change. Weather issues like rising temperatures and frosts in Brazil have impacted coffee production, leading to supply shortages and higher prices for consumers. Starbucks plans to use hybrid coffee varieties and technology to address challenges faced by coffee farmers globally.
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