From CNBC: 2024-10-07 13:55:29

Rolls-Royce has launched its first U.S. Private Office in Manhattan for ultra-wealthy customers seeking highly personalized cars. The Private Office allows clients to work with designers on every aspect of their vehicle, with a focus on creating unique, one-of-a-kind cars. The program, called “Bespoke,” can add hundreds of thousands of dollars to the sticker price.

The Private Office features a sophisticated design and is reserved for complex and expensive Bespoke projects, creating a luxurious and exclusive experience for customers. While the cost of creating a personalized Rolls-Royce can exceed $1 million, the company’s strategy is focused on quality over quantity, delivering high-value, customized vehicles to a select clientele worldwide.

Rolls-Royce’s Private Office in New York is the third of its kind, with plans to open more locations globally to cater to client requests for unique and intricate designs. The company’s goal is to bring the craftsmanship and design expertise of its U.K. factory to customers around the world, ensuring that each customized car is a true masterpiece tailored to the individual client’s preferences.

Clients have requested highly personalized cars inspired by their passions, such as a Hawaii-themed Rolls-Royce with rare Koa wood accents, showcasing the level of detail and creativity that goes into each Bespoke project. The demand for custom cars is increasing, prompting Rolls-Royce to expand its workshop capabilities in Goodwood to deliver more sophisticated and tailored vehicles to its discerning clientele.

Customers who choose to customize their Rolls-Royce experience a personal connection with the brand and the team behind creating their unique cars, fostering a sense of being part of the Rolls-Royce family. The company’s focus on creating value for shareholders, retail partners, and clients reflects the dedication to craftsmanship and artistry that defines each Rolls-Royce vehicle as a true work of art.



Read more at CNBC: Rolls-Royce NYC Private Office showroom caters to top-tier clients