Baristas and customers urging Starbucks CEO to make changes due to falling sales and complaints

From Yahoo Finance: 2024-10-22 22:38:47

Starbucks’ new CEO, Brian Niccol, faces challenges with falling sales and complaints from baristas and customers. The company reported a 6% drop in U.S. same-store sales. Baristas cite chronic understaffing and poor pay, while zealous customers want better coffee. Niccol vows to address staffing issues to improve service. Baristas and union organizers demand better treatment and clear guidelines for dealing with rude customers. Niccol plans to announce changes on Oct. 30 earnings call. Analysts speculate on possible strategies, such as increasing labor hours and reducing promotions. A loyal customer criticizes Starbucks coffee quality and complex menu.



Read more at Yahoo Finance: Starbucks baristas and customers have one message to new CEO: change!