From CNBC: 2024-10-22 09:54:52

Lionel Messi boosts Major League Soccer’s attendance and sponsorship records as fans flock to matches, setting new highs of 11.5 million attendees and 23,234 average attendance per game. Messi’s impact on Inter Miami is evident as jersey sales soar and the team breaks records. The MLS postseason begins this week.

Chris McGowan’s role as chief club performance officer helps advise MLS clubs on business strategies, leading to an increase in club performance and revenue. Under McGowan’s guidance, clubs are implementing new strategies to enhance fan engagement and grow their businesses. His role is crucial in boosting the league’s overall success.

Sponsorship revenue for MLS and Soccer United Marketing rose by 13%, reaching record levels at the league and club levels. Messi’s Inter Miami jersey remains the top-selling in the league and globally for Adidas. Social media following for the league and Inter Miami have also seen substantial growth, particularly on platforms like TikTok, Instagram, and YouTube.

MLS continues to expand its global reach, signing deals with platforms like OneFootball to provide content to a wider international audience. The league’s exclusive media rights deal with Apple, offering matches on MLS Season Pass through Apple TV, has shown increased viewership since Messi’s arrival. International growth is a key focus for MLS as it strives to build a global fanbase.



Read more at CNBC: MLS attendance, sponsorship revenue hit regular season records